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The third, a pop-up kiosk is intended to sell and promote the sustainable food
The site
Situation
The Melbourne Food & Wine Festival is returning with over 140 events from 19 to 29 March. Boasting an impressive line-up of local and international chefs, the festival is more accessible and varied than ever.
Over two weekends, chefs and personalities like Ben Shewry, Alison Roman, Rishi Naleendra, Bruce Pascoe and Helen Goh will take part in talks and demonstrations at the Queen Victoria Market, which is the new festival’s headquarters.
Therefore, the pop - up retail store will be set up in the Food & Wine Festival from 19 to 29 March. 2021 in Queen Victoria Market line-up.
Location
Queen Victoria Market, Queen St, Melbourne VIC 3000
day time - around 12 am
night time - around 5.30 pm
pop - up kiosk design
design explorations
light & shadow, performance
projection with fruit
reflection, heighten
double fruits
light & shadow, hanging
vegetable shadow
proximity, concentration
proximity of fruit
hanging, light & shadow, performance
stage[ing] hanging
design drawings
front view
plan
day time
- hanging gesture to create a sense of play (promote, heighten)
- reflected mirror roof to heighten customer's experience
reflection - mirror roof
- reflected mirror roof to heighten customer's experience
day time
- hanging gesture to create a sense of play (promote, heighten)
- reflected mirror roof to heighten customer's experience
night time
- at night, light & shadow attract pedestrian (promote, heighten)
- hanging gesture to create a sense of play (promote, heighten)
- reflected mirror roof to heighten customer's experience
- proximity, concentration (translucency curtain can create a sense of intimacy for people concentrating on the food)
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